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You’re always looking for ways to boost the revenue of your association. While membership dues can account for a big chunk of your organization’s income, they won’t cut it on their own.
An ASAE report found that membership dues accounted for 45.4% of the revenue of trade associations, and only 30% for professional associations.
Successful associations know how to make the most of non-dues revenue. Today, we’ll give you some concrete ideas for diversifying your organization’s revenue streams, the way we know best.
Events and Education: The Bread and Butter of Non-Dues Revenue
In the association space, events are well-known as a great way to offer your members a valuable experience, and to earn more non-dues revenue, too. The chances are good that you already utilize a combination of in-person, virtual, and hybrid events to earn more from sponsors and exhibitors.
If you have a learning management system, you might also be monetizing courses. An LMS can play a significant role in maximizing profits for associations big and small. Unlike your typical one-time event, a learning management system (LMS) is a lasting source of non-dues revenue.
An event is a point in time, but your LMS is perpetual—unless you integrate them. Running virtual and hybrid events through a learning management system lets them live on, generating revenue indefinitely.
Bringing these two elements together—events and education—opens the doors to new revenue streams. The possibilities are nearly endless, but here are some ideas to get your gears turning:
- LMS Sponsor Page
- Turn your LMS into a valuable sponsorship opportunity with a dedicated sponsor page. Provide sponsors with ongoing visibility and engagement by integrating their branding, messaging, and resources directly into your learning platform.
- Registration Revenue
- Maximize your event’s earning potential with flexible registration pricing. Set attendance fees your way and boost revenue through tiered pricing, group discounts, and early-bird incentives.
- Sponsored Sessions
- Give sponsors the opportunity to align their brand with key sessions that match their mission and objectives. Enhance their visibility while adding value to your event with sponsored content, branded session materials, and targeted audience engagement.
- Premium Content
- Boost LMS revenue by offering exclusive, monetized content. Engage learners with valuable add-ons like videos, podcasts, and eBooks, creating more opportunities for growth and profit.
- Virtual & In-Person Exhibit Halls
- Give sponsors the best of both worlds with dynamic exhibit halls online and on-site. Virtual booths on your event microsite allow sponsors to showcase resources, engage with attendees, and drive connections. Meanwhile, in-person exhibit halls provide a proven way for sponsors to build relationships and boost visibility. Maximize sponsor impact across both formats!
- LMS Certifications
- Drive engagement and increase revenue by offering certification programs through your LMS. Monetize required courseware while providing learners with valuable, career-boosting credentials.
- Sponsored Messages
- Seamlessly integrate sponsor messages into your online education programs. Feature them before, during, or after webinars, courses, and events to maximize visibility and engagement.
- LMS Subscriptions
- Looking for a way to generate recurring revenue from your LMS? A subscription model can provide continuous ROI while enhancing the value of your online learning platform.
- Speaking Opportunities
- Give your sponsors a voice at your next virtual, in-person, or hybrid event. Offering live speaking opportunities can be more engaging than pre-recorded messages and foster real-time interaction with attendees.
Boost Non-Dues Revenue with Cadmium
At Cadmium, we help associations generate revenue with a unified approach to events and education.
Our award-winning LMS, Elevate, forms the foundation of our approach. Purpose-built by associations for associations, it’s the perfect home for your education strategy, and a great source of non-dues revenue, too.
Are you ready to diversify your revenue streams with a unified approach to events and education? Get in touch with us here to learn more.
