Seminars are particularly potent marketing tools. If you’ve ever seen a virtual CME event, you know that this format is hugely popular. Web seminars make it easy for you or your presenters to speak to a wider audience than the mere several hundred or thousands who would have attended your physical event. A seminar positions your presenters as the experts in specific topics. After all, your attendees have come to hear information on the latest medical issues or other actionable information.
In this post, we go over turning CME web seminars into greater profits for your CME organization.
There’s nothing worse than having a speaker who doesn’t hit the mark. You never have a second chance to make a first impression, after all. The speaker’s tone sets the tone for the entire event. In the opening seconds, you want to create eager anticipation, energy, and suspense. Use the powerful Voice of God (VoG) introduction!
One AMD/Microsoft North American Tech Tour went like this, with the VoG emcee in the background:
“Ladies and gentlemen, welcome to the AMD/Microsoft Tech Tour. And now, please welcome your host, the Seeker of Speed, the Sultan of Swiftness, the one, the only, Andy Saks!”
A sample template could look something like this:
“Ladies and gentlemen, welcome to our annual conference of the [insert organization name here]. Now please give a round of applause to our heart-stopping speaker, the master of the scalpel, Professor and Dr. [insert name here]!
Who wouldn’t want to purchase a CME web seminar that obviously has so much power and cutting-edge knowledge?
Your CME web seminar could be a huge success, and you’ll see more attendees coming to your next one, especially if you keep providing high-quality content and speakers.
But don’t leave it there!
Take that web seminar and make it into “an order to go.” If you turn your seminar into a series of videos, audio podcasts, and other enduring materials, more people will purchase them for later watching, listening, or reading anytime and anywhere on their electronic devices, thus turning CME web seminars into greater profit.
An LMS like EthosCE makes turning CME web seminars into greater profit easier. You might be wondering what kinds of features and benefits are available when it comes to creating new revenues from your event content.
Rock it with clones
Use the course-cloning feature. You can easily host and sell a GoToMeeting or Zoom Meeting webinar and then take things a step further. When your live webinar has concluded and your event attendees have obtained their credits, hit the “Course Clone” in the LMS. This generates a new CME activity complete with assessments, evaluation, pre- and post-tests, and certificates. You can then upload the recorded accredited version of the GoToMeeting or Zoom webinar, thereby having a new activity that you can charge money for.
I’ll have a subscription with that
Your LMS has the option to offer subscription-based access so your CME event attendees can purchase a series of web seminars at one time.
In turn, you get long-term revenue and stay engaged with your target audience, especially if you have more awesome presenters and content.
What else can you do?
When it comes to turning CME web seminars into greater profit, use coupons and discounts to entice your event attendees. Choose single courses or bundle them. Attendees can mix and match courses to build their own learning curricula. You can transform your CME web seminars into a long-term revenue stream while staying engaged with your targeted audiences.
So, how do you go about turning CME web seminars into greater profit? Start with your choice of speakers. They can make the difference between the success or failure of your CME event from the beginning. The last thing that you want is for attendees to leave, which can negatively affect the hard work that you and your team have put into the event.
To turn your web seminars into greater profit, be sure to transform them into easily accessible videos, audio podcasts, and other enduring materials that can take your CME webinar content further.
Put your LMS from EthosCE to work for your CME event web webinars. It has so much to offer in terms of turning your web-based seminars into both short- and long-term outreach for greater profit for your organization.
At EthosCE, we understand the challenges of staying up to date and compliant with ACCME changes. We know how critical it is to get things done right the first time when it comes to team-based education and success.
To learn how EthosCE can enhance the continuing education of your healthcare teams, schedule a free 1-on-1 demo with one of our specialists today!