How to Increase Your CME Event Traction with an LMS

Facilitating your CME event is no easy task. There’s the planning, promoting, and executing of every minute detail. The last thing that you want is having to cancel or postpone your event due to the many challenges surrounding the COVID-19 pandemic. But there’s a silver lining—an opportunity to still realize success.

You’ve already been using your LMS for your CME courses. So, why not use it for your CME events? The key is knowing what to look for when you want to increase your CME event traction with your LMS.

Let’s look at a few ideas about how to virtually pull everything together for your CME event.

Virtual Meetings: A New Kind of Reality

You have your CME event planned—or at least, you did. A quick and cost-effective way to recreate a live meeting when travel is restricted or not cost-effective is to harness the power of virtual online meetings. This new way enables you to:

• Reduce the geographical barriers for the learners attending meetings
• Stay compliant with mandated travel restrictions
• Recover possible lost revenue streams from canceled live meetings and other events
• Increase your CE event offerings by providing access to your session recordings

How virtual meetings have become the new reality for today’s CME offices

Up to this point, you’ve probably been using your LMS strictly for your CME courses. Now, you can extend its capabilities and learn how to increase your CME event traction.

For example, the American College of Cardiology achieved virtual success after its planned in-person, three-day conference was canceled due to the pandemic. The event team had fifteen days to pivot their event and its content to the virtual format. The results were compelling:

• Within thirty minutes of the conference’s opening session, 13,000 international visitors logged on.
• By the end of the three-day conference, 34,000 unique visitors had logged on for live or prerecorded sessions.
• After ninety days, 63,000 unique visitors had logged in to access the conference’s content.

The American Society of Clinical Oncology (ASCO)’s annual conference—operating with a robust online platform—likewise had highly appreciable results:

• 44,000 registered attendees
• More than 2.5 million content views
• 8,000 Twitter users who posted more than 45,000 tweets using the #ASCO20 hashtag that in turn, generated 750 million likes, shares, and comments

Leverage the Power of Your LMS

If you want to find out how to increase your CME event traction, you should know that using the proper tools makes all the difference, and your LMS can help pull things together.

As you are leveraging your CME LMS for event content, think about how you will integrate your content with audio and video. These are powerful ways to bring large audiences together.

For video, look to tools such as Zoom Meetings, GoToWebinar, Webex, and YouTube. These can help you make high-quality videos for various events, such as webinars, podcasts, small classes, conferences, symposia, advisory boards, small steering committees, and annual meetings, all of which are viable and convenient replacements for in-person meetings.

Integrations with Zoom Meetings and GoToWebinar also work to provide seamless attendance tracking and reporting.

Supply Your Event Attendees with Comprehensive CME Content

All the things surrounding attending a medical conference or other events should be seamless and hassle-free. Your LMS should provide you and your attendees with everything from registration to post-event proceedings, all in the virtual environment.

Pre-event registration

Robust authoring tools are designed for you to create and add agendas for single- or multi-track events. You will be ready to take attendees’ registrations and re-do your planned conferences or other events through the following features:

• Commerce support for individual sessions or full-track purchasing
• Support for over fifty CME credit types, including AMA, ANCC, ACPE, and MOC
• Robust registration reporting tools so you can glean meaningful insights from your data

Live event

Look for seamless tracking and reporting from integrations with Zoom Meetings and GoToWebinar. You can also leverage the following features:

• Your attendees can access sessions directly from your LMS. There’s no need to use a second login at the conference site.
• You can receive attendance reporting on each registrant to ensure compliance with credit claiming.
• You have immediate access to session evaluation and credit claiming if this is configured.
• You can send follow-up emails to boost participation and increase attendee excitement about your upcoming events.
• You can receive robust reporting on attendee engagement.
• You can receive automated external credit reporting, such as PARS, JA-PARS, CE Broker, and CPE Monitor.

Post-event

After your live event, check how easy it is to convert the meeting into enduring materials that will extend the reach of your event and provide valuable CME content to your attendees. Do you know how to increase your CME event traction post-event?

• The event recordings from the Zoom Meetings are immediately available in your LMS. There is no need to download, convert, and upload large video files.
• A course-cloning feature enables you to easily provide the enduring version of the meeting, including adding certificate requirements, like a post-test or evaluation.
• You can review video analytics to analyze learner usage patterns to determine how you can improve your future event and activity offerings.

Increase Your CME Event Traction with EthosCE

EthosCE helps you pivot away from the demands of pandemic-related challenges to a virtual way to reach your CME event attendees. It offers full multimedia support for your content, whether for small events or large meetings. Zoom Meeting recordings are immediately available directly in the EthosCE LMS.

Following your event, it’s easy to quickly convert your CME content into enduring materials that will extend the reach of your event even further.

When it comes to your CME events, EthosCE provides a comprehensive all-in-one solution for small, medium, and large organizations alike. Regardless of the size of your event, EthosCE gives you the tools for increasing your CME event traction so you can provide your meeting attendees with the best possible experiences.

At EthosCE, we understand the challenges of staying up to date and compliant with ACCME changes. We know how critical it is to get things done right the first time when it comes to team-based education and success.

To learn how EthosCE can enhance the continuing education of your healthcare teams, schedule a free 1-on-1 demo with one of our specialists today!