The media asset industry is exploding, with a compound annual growth rate of more than 20% year after year. This demand is expected to increase, and the strain that it puts on digital media managers is already becoming serious. Today, 51% of people waste money on creating assets, while 46% waste time downloading assets into different tools.
The use of media asset management software enables you to easily manage each of these considerations, saving time, money, and effort in order to scale to demand. When the time comes for your organization to invest in media content, you should choose a platform that meets all your needs.
Let’s explore this in greater detail.
First, let’s understand what media asset management software actually is. According to contemporary definitions, media asset management is the process of caring for large digital assets—primarily, audio and video files—at scale. These include educational videos, lectures, classwork, and even student presentations for projects.
As you might imagine, media asset management is rarely handled by manual labor alone. The sheer volume of educational content, along with large student or faculty groups, makes human-only processes unsustainable. Therefore, this software is a platform dedicated to the ongoing management, organization, and processing of multimedia video files.
There are many benefits of using media asset management software, but the best and most visible of these include the following:
You are likely to see other benefits as a result of using media asset management software. Like many other digital solutions, these are largely dependent on the college or university in question.
Several features of media asset management software must be present on any given platform. Here are five of the most important ones to consider.
1. Analytics for media assets
Big data is a crucial factor in a media asset management platform. Internal analytics prepares your school to optimize current production schedules, video lengths, etc. Long-term use may also create important insights into past, present, and future strategies for success.
Digital media analytics is relatively standard fare for the modern software solution. Platforms that do not provide native analytics are not worth your time.
2. Media libraries
Ideally, your management software should include a media library feature. This digital warehouse should be able to house all current content, including subsections or separate subjects. This function can be as simple as an online folder structure or as complex as a fully-fledged metadata-tagging system.
All institutions need a way to store and easily access all video files at once, making this feature a non-negotiable asset.
3. Metadata tools
In order to make the best use of media asset management software, you need to be able to tag and annotate files with all relevant information. This can include anything from speaker names to video topics. In order for students or educators to find your content easily and put it into use, good metadata tools are an absolute must.
However, not all software solutions provide access to metadata. Talking with a platform representative may be necessary for better insights.
4. Asset visibility
One of the most important but often overlooked aspects of media asset management is asset visibility and security. Your video files need to be accessible to authorized users only and protected from alteration or unauthorized access. Furthermore, they need to be 100% adjustable to meet changing circumstances.
Ensure that any software you are considering can provide both visibility and security for your digital assets.
5. Admin tools
Last but not least, any good media asset management software should come with a set of powerful admin tools. These enable administrators to control access and user permissions, manage assets and associated metadata, etc. Search all users and permissions, along with their IDs and groups, in a single location.
By partnering with winning media asset management software, schools can easily manage their educational content without wasting precious internal and external resources. Be sure to ask about the presence (and power) of these essential features when considering a new media asset management platform.
Your media assets deserve the best possible management solution for current and future content initiatives. As an all-inclusive media asset management tool, Warpwire API has everything that it takes to simplify media management with a variety of use cases. This powerful video file management software is used by universities around the world, with partners at Duke University, University Of Dayton, and Johnson University.
Warpwire’s video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire’s reports provide deep insight into how your institution interacts with media.
To see how we can help you better leverage your video content, get in touch with us today!