Written by today’s guest contributor, Jeeni Peter.
The era of “organizing events” is over. Welcome to 2016! Today, it is all about planning for an “experience.” An experience leaves a greater impact on the minds of your clients and employees alike. Corporations today are also looking for conference and seminar organizers that can plan destination events. So, wow your guests by pleasing their five senses as we tell you about the hottest trends of the year.
1. Unique Venues
The venue where you plan to hold the event creates a lasting impression on the attendees because it is these new and unique venues that create memorable experiences for the guests. So, more and more organizations are looking at places like retreating resorts, theme parks, concert or sports venues or casinos.
2. Organizing Events the Sustainable Way
Event hosts want their corporate event organizer to find innovative solutions to promote local industry for the entire duration of the event. This ranges from sourcing food locally to setting up an eco-friendly and sustainable decor. For more swag, make use of the glass jars instead of plastic water bottles or serve dishes made from local and fresh produce. This will make your clients feel that you are committed towards social causes.
3. Ultra-High Tech Events
More and more providers of brand management services are focusing on using technology to keep attendees connected and give them an unforgettable experience. From launching mobile apps for the event to GPS event locator, everything is being done to turn the show into a success. Other measures include keeping the social media profile super active and sending those on-the-spot contests and surveys, language translation in real time, information kiosks, and on-time video feeds et al.
4. Team-Building Activities
Gone are the days when the audience stared at the screens and saw the PowerPoint slides. Today, the attendees crave for greater participation. So, organizers of corporate event services encourage movement, be it in the form of attending workshops or on-stage participation.
When you have security at the location, you can prevent unwanted visitors from entering the venue as well as please your guests. The presence of security will show that you care about their safety.
Finally, if you want your guests to keep coming back year after year, entertainment is the key. Their experience will do word of mouth publicity and create buzz for your brand and will help retain attendance for future events.
About Jeeni Peter
Jeeni Peter is a content writer for Global Nexus, a corporate event management services company based in Delhi, India.