Aug 28, 2019
Read Time: 3 min
Written by Rachel Stephan, snöballer-in-chief at snöball
Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies.
Think of all your speakers. They have sessions they want to promote and knowledge they want to spread far and wide.
Your exhibitors will spend time and money for the chance to fill their pipeline. They’re eager to connect with attendees and create profitable relationships.
And your participants – they’re the biggest and most powerful group in your community. Just imagine if every one of them built up the pre-event buzz with their peers. You would enjoy reputable exposure to a new and highly relevant audience!
Accessible and well-organized event data is powerful – you can mobilize your community of speakers, exhibitors, and attendees once you have the right information. Let’s take a closer look at how your core event community can become your number one influencers and form the basis of some fresh and powerful event marketing strategies.
A speaker’s leadership and influence make them prized resources in your event marketing strategies: your audience respects and resonates with them more than they would with a celebrity!
While a celebrity may have thousands, or even millions, of additional followers, their community would rarely make up an audience that is as highly targeted as the small-but-mighty industry-focused following enjoyed by your event speakers.
“Popularity doesn’t equal influence and influence doesn’t equal popularity. Somebody with influence may have a smaller audience (less popularity) but be highly influential because they are known, liked, and trusted. What they say matters, is respected, and is effective.” Tamara McCleary, founder and CEO, Thulium (Forbes article)
What’s more, you can be almost certain that your speakers will be receptive to the event marketing strategies you seek to implement: they will appreciate the opportunity to help you launch a win-win event marketing campaign promoting their sessions because, like you, they want to ensure full rooms.
Exhibitors greatly appreciate when you provide them with personalized attention and service.
Unfortunately, when your trade show balloons in size, it can become difficult just to keep track of all your exhibitors, let alone coordinate a collaborative campaign with each of them. The use of an event management platform like CadmiumCD combined with an influencer activation platform like snöball can save planners a TON of time and resources.
Your attendee army can form a crucial part of your event marketing strategies. After all, they have travelled from all over to attend your conference, and their commitment means everything to you. Connect with them during the pre-event stages to keep your event top-of-mind and maximize your chances of attracting new registrants.
The old ways of event marketing are quickly becoming stale and hurting your overall ROI. The industry is moving towards event marketing strategies that involve your audience on a personalized level. By understanding the pillars of event influencer marketing, you can empower your existing event community to effectively promote your event AND meet your attendee acquisition goals.
To master the art of turning your stakeholders into influencers, and to discover even more exciting tips for growing your event, take a look at our free event marketing Ebook!