Sep 11, 2019
Read Time: 5 min
Written by Jake Fabbri, VP of Marketing at Fonteva
Want to boost attendance at your next conference or event and get guests excited about all your association has to offer? Follow this event website guide!
When your members are looking for information on your association—from the latest news to calendar updates—your website is one of the first places they’ll look. Draw your association members’ attention to your next event with an event website that shares information and builds excitement.
From encouraging your members to register to informing attendees about the sessions in which they’ll be participating, your event website is a convenient resource for them to find everything they need. Your association can create an effective event website using your association management system (AMS).
Ready to get started creating or updating your event website and engaging in some event management strategies that work? Today, we’ll answer a few of your most important questions, including:
Once your event website is up and running, your members will be eager to use it to register. With the help of your AMS, your association can gather their registration data to use in better serving your members.
The more your association knows about your members, the more you can tailor those events to their professional interests and needs. Gather registrant information through your event website to learn more about your members’ event attendance habits and preferences.
If you use your association management software to create your event website, you’ll be able to:
An event website created in connection with your AMS is one of the easiest and most efficient ways to open registration for your event and keep track of the valuable information your members provide. To further encourage them to register, offer discounts and other perks to members.
Whenever your members choose to register for one of your events, they’re demonstrating that they value the opportunities your association provides. Thank members for their dedication by offering them discounts on event registration.
Your members will be excited to receive these benefits in recognition of their continued involvement with your organization. Your association can offer them without an additional administrative burden by using your event website to:
When your event website is equipped automatically with member information from your AMS, your association can be sure that you’re offering discounts and benefits to the right members. You can check out Fonteva’s guide to association management systems to learn more about using your AMS to offer discounts to event registrants.
The best events are those that your members are most eager to attend. Use your event website to build excitement surrounding events before your guests arrive.
To encourage registration and enthusiastic participation in your event, you should get your guests excited before the big day arrives. Use your event website to promote the various components of your event and build brand recognition for your association.
Want registrants and attendees to keep your association at the front of their minds before, during, and after the event? Use your event website to:
While an association-wide event is a great way to bring members together to share ideas, for larger associations or those spread out across the country, such an event may not be feasible. You can use your AMS and event website to facilitate events for subsets of your association such as regional chapters.
Members of larger associations shouldn’t have to miss out on the opportunities that events offer just because they live too far away from your association’s central hub. Regional chapters and other subsets of your organization can use your familiar AMS and website to facilitate registration and management for their own events.
Just like your association as a whole, a regional chapter can use your AMS to create an event website that can facilitate:
Providing accessible regional options boosts attendance at your association’s events and keeps members engaged with your association. Whether you’re hosting an association-wide or a regional event, use your website to keep members updated so they’ll know exactly how they can get involved.
Members who register to attend your event are looking for a fun experience during which they’ll learn a lot and have the opportunity to connect with other members. Keep registrants updated on the details of your upcoming event by refreshing your website with relevant information.
Before you start spreading the word among your members about your next event, make sure that you’ve created an event website that answers all of their questions as efficiently as possible. To do this, you’ll want to make sure that:
As the hub of your association’s event registration and planning efforts, your event website is your members’ main source of news regarding your event. Keep them updated and motivate them to join you with a site that’s engaging, easy to use, and that saves your team time in the process.
Creating an effective event website becomes much easier when you use your AMS. With access to more member information and time-saving features, your association can develop an event website that encourages registration and continued engagement with your association.
Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management. He has experience with lead generation, content marketing, marketing automation, and events.