Educators almost unanimously agree that academic videos improve student outcomes. Such dynamic content enables learners of all backgrounds to dig deeply into various subjects, enabling both flexibility and growth as students prepare for their future careers.
However, the simple creation of video is not enough to improve school-wide academic performance. Specific procedures must be followed to encourage positive outcomes, along with best practices and proven methodologies.
It’s critical to publish educational content that reinforces student learning and provides the groundwork for development. Let’s explore how to improve academic performance with video content, including the role that content management plays in its success.
How video enhances the academic performance of students
Studies show that videos boost student academic performance by up to 20%, with many more benefits recorded in quantitative studies.
Educational videos have also been found to:
- Boost attendance rates. Video content is more engaging than lectures alone, encouraging students to interact with and attend online or physical classes.
- Create strong alumni relations. Academic videos improve the relationship between universities and alumni and help graduates strive for success in their careers.
- Increase chances for success. Students are slightly less likely to drop out of a course that utilizes educational video content.
- Foster personalized experiences. According to studies, students have an increased desire to see personalized videos embedded in their coursework.
- Improve knowledge and retention. When used effectively, video content can improve knowledge retention rates by up to 83%.
The more refined your educational videos are, the more efficiently they will improve the academic performance of your students.
Five ways to improve your video for academic performance
Hundreds of educators from all over the world share the same goal regarding academically performant videos. It begins with five basic concepts proven to create more powerfully engaging content.
1. Scaling up
Video personalization and consistent levels of quality can be difficult to manage at a high volume. As your organization grows, so too must your tech stack.
Automations and analytics may help measure and complete certain mundane tasks at scale. Video content platforms are excellent solutions for college or university environments.
2. Accessibility
Your content should be accessible to as many students as possible. This involves captioning and transcribing videos for ease of access, along with improved reach and playback options for learners all over the world.
Accessibility is a task that takes time to implement effectively, especially if you have preexisting publication workflows. You may want to engage in consultancies with accessibility professionals to glean more specific insights and suggestions.
3. Shorter lengths
Keep your video content short to improve engagement and drop-off rates. The best length for educational videos ranges from a minimum of six minutes to a maximum of twelve minutes, depending on the subject matter. It is highly recommended to break longer lectures into shorter, bite-sized chunks. If this is not possible, consider creating timestamps to help students digest denser material.
4. Better interactivity
Nearly 100% of educators believe that interactive videos are important to the future of education, although only 71% of them have access to such tools. Look for ways to incorporate dynamic questions, quizzes, and interactive content into your educational videos, particularly if they’re customized to specific coursework.
If you do not currently have interactive video tools in your tech stack, now is the optimal time to investigate your options. Note that integrations between your tools and existing LMS may be possible.
5. Student feedback
Better academic outcomes begin with better data. Take the time to collect feedback from students after they have watched your videos, relying on tactics such as in-class discussions and post-video surveys or even A/B testing different versions of the same content.
It is vital to understand that not every educational video will be perfect. Trial and error are part of the process, and improving academic performance through video content requires consistency and persistence.
These tips are only helpful or relevant when the right groundwork is in place. If your organization does not have a way to produce academic videos at scale, the professionals at Warpwire can help.
Boosting the academic performance of students with Warpwire
High-quality videos cannot be created in a vacuum. Whether you are optimizing current workflows or focusing on academic excellence, Warpwire has everything that you need to create performant videos at scale.
Begin by uploading your media in batches, then record, list, and share media in multiple capacities. Create dynamic videos with partner platforms to foster even greater results. Users may also lean into accessibility options at any size, and establish ongoing parameters in a few clicks or less.
Trusted by thousands of professionals from all over the world, Warpwire has an approach to educational video that is second to none.
Warpwire’s video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire’s reports provide deep insight into how your institution interacts with media.
To see how we can help you better leverage your video content, get in touch with us today!
