Sep 10, 2018
Read Time: 1 min
Do you ever have trouble creating promotional materials that resonate with attendees? Do you want to increase app adoption or awareness of specific attendee benefits?
AVA found a fun, affordable solution to help promote attendee resources for their annual conference. Keep reading to learn how AVA’s staff created simple, eye-catching videos to promote their conference app, CE tools, and audience response system, at a price that won’t break the bank.
The Association for Vascular Access (AVA) is an association of healthcare professionals founded in 1985 to promote the emerging vascular access specialty. Today, AVA stands at the forefront of protecting and saving lives via establishing best practices and promoting patient advocacy. Their annual conference draws more than 1,400 vascular access professionals to participate in educational sessions, professional development roundtables, hands-on clinical training, new product demonstrations and plenty of networking.
For the past 8 years AVA has used CadmiumCD’s eventScribe products to deliver educational tools and content to attendees before, during, and after the conference.
AVA wanted to make members and attendees aware of a few key features of the conference app:
AVA’s staff wanted to create something fun and eye-catching that wasn’t too expensive. So they used Powtoon to create two video slideshows explaining to attendees step-by-step how to (1) access ARS in eventScribe, and (2) use eventScribe to track CE credits. Take a look:
AVA also uses CadmiumCD’s App Video Template to market general features and benefits of eventScribe to attendees. Take a look: