It’s the big day. Only a couple months until your conference and time to launch your event website. Your heart is tied into knots and a rush of anxiety bubbles into your chest as you hover over the publish button. You grip the mouse with white-knuckles then hear the sound of a left-click as if your finger had a mind of its own. “Well, this is it,” you sigh.
Then… crickets. You thought a rush of traffic would flood onto your site like 5 o’clock on the beltway. You thought attendees would be knocking down the front page like a Target on Black Friday. But you were wrong.
You’re not alone. Even the launch of websites that cost $1.7 billion sometimes don’t go as expected. Not surpirsing considering 380 new websites are created every minute.
The trick is following the right steps before, during, and after your website launch. If you prepare and engage users, you’ll launch to hungry visitors and keep them coming back for more.
Luckily, you have a secret weapon. You’re an event planner.
As an event planner you know how to create a buzz, deliver value to attendees, and prepare for and react to any outcome. You also (now) have a guide that will tell you exactly what you need to do before, during, and after your launch to make your event website a big success.
Download the Event Website Launch Checklist to know exactly what to do before, during, and after your event website launch. This PDF will serve as a working list of all the items you need to complete to launch your site to excited attendees.