May 9, 2022
Read Time: 5 min
In other words, a clunky lead retrieval unit can kill exhibitors’ ROI at your show. And since that’s a key indicator of your show’s success in exhibitors’ eyes, that can affect the growth of your trade show or convention year-over-year.
How can you help exhibitors improve ROI? Considering an estimated 80% of trade show leads are never contacted, a more efficient lead retrieval solution – like an inexpensive and easy-to-use lead retrieval app – can help exhibitors organize and manage leads better.
So, what’s the difference between lead retrieval apps and units? Lead retrieval apps offer many advantages over the old-fashioned way of doing lead retrieval. The old units are cumbersome for many reasons:
Lead retrieval apps, on the other hand, solve many of these problems. A great lead retrieval app works flawlessly on Apple and Android devices – which are already owned by more than 90% of conference attendees. They’re more comfortable to use, much less expensive, and they offer benefits to both organizers and exhibitors.
How Lead Retrieval Apps Help Organizers
An efficient, effective lead retrieval system is one of the most critical considerations show organizers can make. The right system increases registrant and exhibitor satisfaction – as there are fewer costs, check-ins are faster, and leads are converted into sales more effectively.
Plus, lead retrieval apps provide organizers with valuable data. Organizers can see real-time data from the trade show floor, like how many unique visitors are attending, what times of day people are attending, and how many leads an exhibitor contacted during a show. These data can help improve year-over-year experiences, aid in exhibitor renewal sales, and make your show run more smoothly.
Some key reasons why organizers should consider lead retrieval apps include:
Why Lead Retrieval Apps Are Better for Exhibitors
Exhibitors love user-friendly, well-designed lead retrieval apps. Why? These systems are much less expensive, they’re easier to use, and they can be used anywhere, anytime. Not to mention, all of that valuable lead data are available in real-time to exhibitors.
Some key reasons why a lead retrieval app is better for exhibitors to include:
Transform Your Trade Show with Cadmium Lead Retrieval
Technology is revolutionizing how business gets done on the tradeshow floor. Gone are the days of lost leads due to incomplete data, or a barcode that won’t scan. Gone are the days of tech outages or failing to capture a lead because you aren’t near a lead retrieval unit.
Cadmium's Lead Retrieval app is a must in today's competitive marketplace. It benefits everyone on the convention floor. Exhibitors close more leads, organizers get better data to improve their shows, and attendees can communicate with the exhibitors they contact.
It might be time to ditch those old, cumbersome retrieval units for an efficient lead retrieval app. Is your show ready for a lead retrieval makeover?