Video is one of the most powerful mediums for delivering educational content. When used properly, video enables universities to foster strong connections with their student body. How your school delivers its video content is key to its effectiveness in keeping your students engaged. There's no shortage of video delivery methods available, so determining the best way to deliver educational content in video is a challenging task.
With video viewing expected to account for 82% of internet traffic by 2022, it's critical that colleges, universities, and other institutions of higher education master the art of delivering video content effectively. Schools have many options to choose from for delivering video content, including pre-recorded video, streaming, and live broadcasts.
The best method for delivering video content will depend on your school's goals. Multiple delivery methods will often result in the most engagement with your school's video content. In this article, we review the best ways to deliver educational content in video.
Create Media Libraries to Deliver Video Content
If you're searching for the best way to deliver educational content in video, creating a media library should be at the top of your list. Ensuring that students can watch and engage with your school's video content is the primary goal. Creating a media library enables schools to organize their educational video content in a way that makes it easy for students to find.
Warpwire gives schools the tools to organize video content using its media library. Schools can use these tools to tag videos and organize them into categories based on themes or subject matter. Grouping videos into channels and tagged playlists helps students find what they need quickly. The sharing options within Warpwire's media library also make it easy for instructors to share playlists with their students.
Educational video content delivered using a media library has many advantages, including enabling students to go back and review classroom material at their own pace, freeing up classroom time for collaborative and interactive tasks, standardizing educational content, and increasing the likelihood that students will engage with your school's video content. This makes it one of the best ways to deliver educational content in video.
Create a Video Newsletter
Your students have so many things competing for their attention, making it less likely that they'll take the time to search for your school's video content. A video newsletter is a relatively easy way to deliver educational content directly to your students' inboxes. Schools and professors can use newsletters to highlight featured content weekly, monthly, or bi-monthly.
Professors can use weekly video newsletters to emphasize information that they will cover in upcoming classes or exams. While dedicated video newsletters are among the best ways to deliver video content, consider adding video content to your school's regular newsletters. Including videos, such as sharing a tagged media playlist alongside a written article, will maximize the reach of your school's educational content.
Create Engaging Content
Creating engaging content plays a central role in delivering educational video content that keeps students coming back for more. It's essential to hook students at the outset of an educational video, so they'll want to stay connected to see what happens next. Although classroom lectures will typically last at least an hour, the most engaging video content is short and to the point.
The best way to deliver educational content in video is by offering your students a mix of short-form and long-form video content. While studies show that delivering video content in bite-sized chunks results in the most engagement, schools should also give students the option of delving deeper into topics with longer videos.
Schools should also deliver video content to students in various formats. Instead of creating videos with PowerPoint presentations, where the professor simply narrates the video, try interspersing footage of the professor talking to students while presenting the slides. Other options for creating and delivering engaging video content include using drawings and animations to reinforce learning and graphics to keep the student engaged with the content.
Share Videos
Your school could have the most engaging content in the world, but if it isn't shared widely, you'll miss out on valuable opportunities to engage your students. Warpwire makes it easy for institutions of higher learning to share videos across social media sites. Your students spend most of their time on social media, making it an excellent tool for communicating with your student body.
Using Warpwire, schools can share links to educational content on Facebook, Twitter, and other social media sites. It enables organizations to control whether shared videos are public, shared with select users, or only available to registered students, so schools can publish videos across platforms securely. Schools can also enable autoplay for videos and interactive transcripts. Furthermore, Warpwrie has an option that enables students to share videos with their classmates.
Final Thoughts
Determining the best way to deliver educational content to your students is no easy task. Each institution of higher education has unique needs that will determine the most effective way to get their content in front of students. There are many options for delivering educational content that will keep your students engaged and optimize their learning.
Warpwire’s video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire’s reports provide deep insight into how your institution interacts with media.
To see how we can help you better leverage your video content, get in touch with us today!
