Improving Performance through Engaging Video Content

engaging content

Although video has always played a role in education, technological advances have given us the tools to use it in ways never dreamed of in the past. Video has become the norm in college and university classrooms, with 98% of educational institutions reporting that at least some students wanted to take a hybrid course during the 2021-2022 academic year, and another 95% reporting that some students wanted to attend classes exclusively online.

Most educators believe that video is more effective than text, and many learners agree that they find it more engaging than other types of content. Incorporating video content into coursework improves academic performance by increasing learners' engagement with course material, reinforcing material, and enabling learners to learn at their own pace.

Given video's increased importance, instructors should have the right tools to maximize learning outcomes. A learning platform for education is essential for managing and organizing video content, so educators can make the most of this vital resource. Let’s look at how engaging video content can help improve performance.

Increased Accessibility

Video platforms for education enable learners to access engaging content twenty-four hours a day on multiple devices, including phones and tablets. They can create video repositories to share engaging content with a subset of learners and organize videos into media libraries. Online video content also encourages learners to learn at their own pace and gives them the freedom to study on their own schedule, empowering them to take charge of their education.

Learners can watch lectures live wherever they happen to be in the world. They can also rewatch content to prepare for exams or review topics that they haven't fully grasped. Furthermore, they can pause videos to take notes, reflect on what they've learned, and fast-forward past parts that they've already mastered.

Improved Performance

The human brain processes video 60,000 times faster than text, enabling our brains to focus more on video content than text-based content. While more research is needed, current studies show that video may improve academic performance by as much as 20%. Video improves learning outcomes by making course content memorable and keeping learners focused and engaged. As a result, learners may learn faster and more efficiently.

Multiple studies have shown that multimedia technology reinforces what learners have already learned and is more effective than traditional methods. Furthermore, students attending classes that incorporate video into the coursework outperform students in traditional courses.

Increased Retention Rates

The goal of education isn't solely imparting knowledge; educators want learners to remember what they've learned. After all, if learners don't retain the information, it won't be of much use to them in the future. The good news is that engaging content in the form of videos can increase retention rates.

Video content has the highest retention rate, with learners retaining 95% of a message communicated via video versus only 10% of information transmitted via text. Video platforms for education like Warpwire offer multi-source capture, making it easy for instructors to record engaging content.

When learners have access to recorded content, they can pause, rewind, and replay video content, writing down points that they may have missed and focusing on areas that they may find difficult, which may also increase memory retention rates.

Personalized Instruction

When educators incorporate video into coursework, they can more easily tailor instruction to meet the needs of individual learners. Video enhances problem-based instruction by enabling instructors to record answers to questions or work through a problem with learners using video.

Instructors can personalize instruction in many ways, including creating videos that show how to solve complex problems and sending them to learners who need extra help. Video platforms for education also make it easy to provide learners with tailored video feedback via their LMS. This feedback enables learners to identify their strengths and weaknesses and focus their efforts on what they need to improve.

Media Libraries

Organizing videos in a way that makes them easy for learners to find plays a crucial role in ensuring that engaging content helps improve performance. Video platforms for education enable educators and learners to record and upload content to media libraries that provide on-demand access to video content. Sharing options within media libraries enable learners and instructors to share content easily across different platforms and on social media.

Instructors can use the video tagging feature to organize content, making it easy for learners to browse different topics and find related videos. Moreover, instructors can encourage learners to consume video content in a specific order by setting default orders, and users can sort videos according to title, tags, and contributors.

Media Management

From tagged media playlists and metadata, video management platforms give content-driven organizations various ways to manage existing media and create new content. They can store all their video content in a central location, so educators and learners can make the most of this valuable content.

Video platforms for education act as a central hub for organizations, integrating seamlessly with their LMS so learners can access lectures, audio files, images, and presentations wherever they are. When learners can find the content that they need quickly, they can focus their effort and attention on learning.

Warpwire’s video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire’s reports provide deep insight into how your institution interacts with media.

To see how we can help you better leverage your video content, get in touch with us today!