Written by Olivia Ryan
Crowdfunding is an excellent way to raise money for a goal fast, but in order to be effective, you need to engage your audience. The best way to do this is to organize events that engage the people and builds on their desire to put money towards your idea. With the invention of technology and the increase in communication on a worldwide level, techniques like crowdfunding have become the key methods for raising money.
But, how do you promote crowdfunding? How do you convince people to believe and invest into your idea? Is it through e-mails, Facebook messages, letters, or phone calls? Or perhaps you use the popular crowdfunding platforms and wait for their popularity to do its magic?
All of these are excellent ideas, but the fact remains that nothing beats a powerful face-to-face conversation. Your convincing skills cannot really come to light in a message or a social media post, which is why it is time to take more drastic measures and get your ideas out in the open. To make people want to donate to a cause, you first need to convince them to believe in it. And what better way to do this but by organizing live events?
Events allow you to connect with people and make your cause worthy of their time. With crowdfunding being as popular as it is, they probably receive dozens of messages, phone calls and e-mails asking them to donate to a cause. If you want people to choose your idea, you better make it more reachable than the rest.
A successful event has the power to actually bring the campaign to life. Here are some things you need to know before you organize your first event.
1. Introduce the Names and Faces behind the Project
People want to know what they are investing in. Since you decided to gather them all together, why not introduce them with the people behind the project you are trying to raise money for? This will make the event much more influential and give the contributors an opportunity to ask any questions they have regarding the cause.
Meeting the team can make all the difference with the audience. To raise funds on the spot, gather your team and ask them to help motivate prospective contributors to choose your project.
2. Enlist the Network
Allow your great work to rise with the speed of light. If you enlist your network and treat the event attendees with a great time, you can get their instant help and raise even more funds.
When you have successfully convinced an attendee to believe in your project, you can have them reach out to the network they have and gather additional support for the cause. You will also grow your network in the process, so it is a great basis for any future projects you will be working on!
3. Be Prepared
As soon as you send out invitations to your event, start noting down who is coming and who is not coming to your event. This will help you organize the event, but also give you some time to prepare your speech and individual communication with each important attendee.
4. Treat Your Contributors Well
If you want to amaze the attendees and turn them into actual contributors, your event needs to amaze them. Treat them as your special guests because, after all, that’s what they are. Such special attention will put them in a great mood, which will give you a better chance at convincing them that your cause is worthwhile.
5. Share Details and Progress
The attendees to your event will want to know why they are there and will need some convincing. Just because someone RSPV’d to your invitation doesn’t mean that they will, in fact, donate their dollars to your cause. They are probably there because you raised an interest about the cause you are presenting. Knowing that, you should present them with the information they need to complete the process.
When you organize an event, you can use that opportunity to tell the contributors how important your project is, inspire them with your stories, and see how interested they are. The things you will learn during these events will help you achieve great things with the project and guide it in the right direction.
Olivia is a passionate blogger who writes on topics of digital marketing, career, and self-development. She constantly tries to learn something new and share this experience on aussiewritings.com as well as on other relevant websites. Connect with her on Facebook and Twitter.