Ask yourself these questions: Am I doing everything I can to gain the most revenue from my CME event? Do I bring in the best and most engaging speakers so my attendees can come away with interesting and actionable information? Can I work on packaging my CME event content in such a way that I can grow my revenue? What else can I do?
Do you have any of these questions? If so, here are three ways to leverage CME events for greater revenue for your organization.
1. These Boots Were Made for Walkin’
The last thing that you want is to have your CME event attendees use their “boots”—and mouse clicks—to walk away from your event when they’re presented with boring speakers. What should you do? Engage speakers who are dynamic and can provide highly actionable information. Offer memorable introductions with an emcee who can set the stage for what’s to come. Set your presentation goals high, so you can leverage CME events for greater revenue.
Get the word out
Another way to get those attendees to walk into your CME event is to be sure to let them know about your latest events, before and after they take place. For these people, it’s all about the fear of missing out.
For example, a recent study showed that 96% of attendees look for information prior to attending an event, and another 90% continue their search post-event.
Use social media and snail mail to get the word out in order to leverage CME events for greater revenue. Also, provide short videos of three to five minutes in length on your website for a sneak peek of what's to come.
2. Host ‘Em and Sell ‘Em (for Greater Revenue)
To leverage CME events for greater revenue, take your various live virtual events, such as seminars, conferences, annual meetings, advisory boards, and other activities that you've hosted, and sell them as a part of a webinar or other pre-recorded meeting.
Convert these events into video or audio offerings. You’re probably already using the integration with Zoom, Webex, YouTube, GoToWebinar, or others for high-quality video. Simply record your virtual events, and you’re ready to take your CME events to the next level.
3. Let Your LMS Do the Heavy Lifting
That’s what your LMS is for, so let it do all the work for you.
As a CME provider, you might be missing huge opportunities to monetize and create new revenue streams by recording and repackaging activities, turning them into enduring programs, and making them available for purchase. Use an LMS such as EthosCE, and look at your completed live webinars and pre-recorded meetings.
You can use EthosCE's course-cloning feature to convert your events and activities into enduring content. To do so, you just need to use those Zoom Meetings or GoToWeb meeting recordings. The files are already in EthosCE, so all you do is use the course-cloning button to provide an enduring version of the webinar or meeting. You can add pre- and post-tests, evaluations, and credit types, and then it’ll be up and ready to go. Now you have accredited enduring materials that you can charge money for.
In addition to the course-cloning and video-conferencing integrations, EthosCE also offers subscription-based ecommerce. You can sell your CME event materials and various activity registrations, provide coupons and discounts to entice your attendees, sell single products, or bundle them together. You get a long-term revenue stream and stay engaged with your event attendees.
EthosCE Can Help Leverage Your CME Events for Greater Revenue
You can’t host your CME event and realize its potential revenue alone. When you obtain the best speakers, host and sell your seminars, and convert your CME event’s content to enduring materials, all by using your LMS, you can be assured that you’ll have a successful event that provides you with greater revenue . . . and more boots that were made for attending your event.
At EthosCE, we understand the challenges of staying up to date and compliant with ACCME changes. We know how critical it is to get things done right the first time when it comes to team-based education and success.
To learn how EthosCE can enhance the continuing education of your healthcare teams, schedule a free 1-on-1 demo with one of our specialists today!
