You’re hosting a CME event and are wondering if there are any other ways that you can get additional revenue from it.
When you begin introducing more CME offerings into your events, you may see new money come in. So, what activities can you take advantage of?
In this blog post, we talk about making extra money from your CME event content through the use of livestreaming video, audio, and other activities, as well as a technology platform that helps you put it all together.
Video Streaming
In recent years, livestreaming has become a huge hit. According to Interactive Advertising, 42% of respondents preferred to livestream events on their devices. Cisco reports that in the not-so-distant future, nearly 82% of internet traffic will be the result of videos.
For example, 1.8 billion users attended Apple’s first livestreaming event when they released the iPhone 11 Pro. Google rapidly followed suit, shifting its Google Cloud Next 2020 to the virtual model, and IBM also joined in for its Think Conference. Webit Virtual hosts a weekly thirty-minute virtual event. Its discussions are streamed live and hosted in its virtual 3D studio in front of over 1 million virtual attendees from over 120 countries and across more than fifty different events.
Judging by these companies’ successes, there’s a tremendous potential for you to add livestreaming video to greatly boost your event and benefit from it.
How can you do this?
Take your livestreaming seminars, keynote speeches, meetings, and other events, and turn them into on-demand, pre-recorded video content that can be viewed anytime and from anywhere. Offer all your content for purchase, whether it’s a single streaming video or a bundle. The result is making extra money from your CME event content because you can reach more CME event attendees, and they can earn CME credits in the process.
Advantage Audio: The Podcast
While you may be focused on providing livestreaming video, don’t forget the value of podcasts. They have become the new talk radio for mobile devices, especially with today’s rapidly-increasing smartphone use and always-expanding technologies. Schedule them to run daily, weekly, or monthly. The advantage of podcasts is that they are ideal for listening during a commute, so this is another way for learners to receive their CME credits.
Listeners will subscribe to a series and check each update. The key is to keep your podcast updated regularly, and you will have a devoted audience, which in turn, means more revenue for you. You can also sell them singly or in a bundle, thus making extra money from your CME event content.
Enduring Materials
When it comes down to making extra money from your CME event content, don’t forget about enduring materials. Whether they’re available via the internet, CD-ROM, DVD, or podcasts, you can take your CME event content and convert it into enduring materials that learners can access at any time.
Opportunities for Networking
Consider networking as a means of making extra money from your CME event content. Attendees can network with each other and have conversations about the event’s content, particularly what they find valuable. During virtual networking—which can be in the form of breakout sessions, discussion groups, or social media and its endless outreach—CME event attendees can give each other recommendations for the content formats that they find valuable, whether CDs, DVDs, podcasts, or enduring materials. Such learner-approved recommendations give you more opportunities to make extra money from their purchases.
CME Event Communications
You’re already sending out announcements and reminders about your CME event to your attendees. As part of your communications strategy, send out messaging about your latest offerings. Emails get forwarded and paper-based pieces get passed around. Use these opportunities to let learners know about your latest CDs and DVDs containing livestreaming videos and podcasts.
New Technology to Help You Bring in the Money
When it comes to making extra money from your CME event content, look for a web-based LMS platform. One example is EthosCE, which can provide you with the tools that can help with growing new revenue.
EthosCE integrates with live-video-conferencing software like Zoom Meetings, WebEx, and GoToWebinar, with support for a wide range of events, including seminars, annual meetings, and conferences. Recordings from any of these video-conferencing platforms are immediately available in the platform without the need to download, convert, or upload large video files. Offer your CME event content in the form of high-quality video and audio for purchase. EthosCE also has a course-cloning feature that enables you to quickly convert your event activities into enduring materials with post-test assessments. Overall, you will extend your reach and make extra money for your organization.
Ecommerce to gain extra money
EthosCE contains valuable ecommerce functionality. Use coupons and discounts to attract your event’s attendees. You can also sell video recordings, podcasts, and/or enduring materials as single purchase or bundles, where buyers can mix and match their preferences. You can promote your latest courses in pre- and post-enrollment sessions.
Let EthosCE Show You How to Make Extra Money from Your CME Event Content
Making extra money from your CME event content shouldn’t be a challenge. There are many ways that you can increase your revenue, such as by offering content in the form of livestreaming videos, podcasts, and enduring materials through the use of CDs and DVDs. EthosCE has the tools to get you on track so you can be on your way to making more profits from your CME event.
At EthosCE, we understand the challenges of staying up to date and compliant with ACCME changes. We know how critical it is to get things done right the first time when it comes to team-based education and success.
To learn how EthosCE can enhance the continuing education of your healthcare teams, schedule a free 1-on-1 demo with one of our specialists today!
