Educational media assets are a fast-growing arm of the media assets management industry. The vertical is projected to grow from a $3-billion industry in 2020 to an $8-billion market by 2026, with a CAGR of more than 18%. If your facility does not currently have a media assets management platform, it will—and soon.
Media asset management systems are in high demand by universities and colleges, but picking the right platform can be difficult. Let’s explore the major features that you should be looking for.
Why your school needs media asset management
There are many studies that discuss the benefits of a media asset management system. Not only can this type of software be used to enhance student outcomes, but its long list of features can also support future changes to the school and its learning environment.
- The tools provided by media asset management software can alleviate bottlenecking, reducing time spent on frivolous tasks and automating processes that normally require hours of work.
- Keeping all your media assets in the same place helps eliminate confusion for students, staff, and faculty members. Videos can be easily found at a glance and quickly tracked, edited, or published in bulk.
- Educational media asset management platforms are future focused and create a more accessible environment for online students, persons with disabilities, and new learning initiatives.
Now more than ever, colleges and universities must rely on a Web 2.0 solution to better manage educational media assets. Choosing a platform that offers cutting-edge features and excellent integrations is a great place to begin.
The best components of a great educational media asset management system
The difference between a good system and a great system is easy to recognize. It generally hinges on three major factors, each with its own particular set of considerations. For the modern educational facility, these are features, use cases, and third-party integrations.
Features
The features of a great educational media asset management platform should be easy to understand and extremely beneficial in practice. They should serve schools of all sizes and be totally independent of their plan or student body.
- Asset-level security provides tight protection around individual pieces of content. Like a bank vault, this form of protection surrounds all your media with a firewall that is difficult to breach.
- A full suite of integrations with major software and hardware should be included with your media assets management plan. This will enable you to jump between platforms without losing any content or features and enjoy greater functionality as a result.
- Total analytics control should be offered to all administrative users, with the ability to see how their media is performing over time. Admins will be able to make necessary changes on the fly using reporting capabilities and data aggregation.
Use Cases
Educational media asset management software should serve a wide variety of use cases, from your students' daily learning process to activities outside the classroom.
- Group video repositories are ideal for keeping all your videos in one place and should be utilized for classes, study groups, and other ad hoc gatherings.
- Digital e-reserves can give your students 24/7 access to the resources that they need for their coursework. A rich user interface will make your reserves easier and more efficient to access.
- Evergreen content can be stored and reused year after year, making it a valuable resource for your school's library. Reused assets also save money in the long run, creating a cost-effective solution.
Integrations
Various third-party integrations can take a media assets management platform from good to great. Be sure your system of choice offers at least some form of CRM, LMS, or playback functionality.
- Elevate and EthosCE are two excellent examples of CRMs that can be used in tandem with media assets management. This will give your school's staff total control over daily media use.
- SSO integration is a crucial consideration for many educational institutions. It enables your students to access their content with a single login, making the process much simpler and safer.
- Third-party player tools like JW Player or Bitmovin can be used to enhance the playback quality of your videos. These can enable your school to display new content in various programs.
If the media asset management system that you are currently investigating does not offer these features, you may want to look elsewhere for a more suitable solution.
Warpwire has the best possible media asset management system
There's a good reason that hundreds of colleges and universities chose Warpwire to solve their educational media management needs. Working with Warpwire involves all the aforementioned components and much more, with an emphasis on lasting results that go the distance.
The team prides itself on:
- 24/7 services for all clients
- World-class reliability
- Responsive feature changes
Powerful integrations, robust product features, and total media asset control—the Warpwire difference speaks for itself.
Warpwire’s video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire’s reports provide deep insight into how your institution interacts with media.
To see how we can help you better leverage your video content, get in touch with us today!
