Video management is becoming an essential part of establishing systems for training, tracking, internal company sharing, and the storing of business assets. As video content becomes more relevant both internally and externally, businesses need a streamlined and secure method to transcribe, categorize, and access this media. Whether your workforce is fully remote, working a hybrid model, or in the office full time, a great video management platform can play a key role in connecting employees to new and existing company content.
What Is a Video Management Platform?
A video management platform is essentially a hub that houses all the video content that your business creates and manages. It is important to understand why a business would need a place to house and manage this type of content. The three main business benefits of a video management platform are:
- Storage and bandwidth
- Management capabilities
Unlike text and image files, video files can get quite large. Many hosting services on the market require paid subscriptions to store files over 500MB, and if you are or have been recording company meetings over platforms like Zoom, you should note that a screen-share recording uses around 20MB of storage per hour, while video recording uses around 200MB of storage per hour. For an enterprise company with hundreds of employees and many different departments, all requiring video recordings for various purposes, it is easy to see just how quickly storage and bandwidth can dry up. Having a video management platform in place will remove the worry of storage capacity limitations.
Admins of the video management platform can view overall storage and bandwidth usage for the entire company, from the previous day’s usage to total usage over the current license year. This can include the number of files and users created, number of unique viewers, time watched, assets using the most storage or bandwidth, and more. All this data can be exported for reporting.
Platforms like Warpwire give you customization options for who can access certain assets within specific media libraries. As a platform administrator, you have full control over how company content is distributed and can pull analytic reports to track user engagement. This feature is ideal for training purposes because you can see how users interact with the content, such as how long they watched a particular video or listened to an audio asset until the end or stopped partway through. Some platforms will even offer the capability to transcribe audio and video content into text, creating ease of accessibility and searchability for users looking to gain insight into specific keywords or topics.
Other management benefits include the ability to batch edit/delete videos, perform bulk uploads, and even replace a video without having to change the URL or update embed codes. Many platforms enable the streamlined integration of your current CMS and LMS.
The world is becoming more digital these days, and security measures are more important than ever. According to Digital TV Research, it is estimated that by 2022, piracy will cost businesses $52 billion a year. Asset-level security is critical, so it is essential that wherever your media assets or libraries live on the web, security lives with them. Tying security in with management, setting proper user roles and governance features on the backend, will keep content meant for internal use from being shared outside the company, keeping sensitive information safe and ensuring that videos are only shared with whom they are meant to be.
On the more technical side, it is essential to understand the cloud architecture of a video management platform. A few things to consider when vetting platforms are content delivery networks (CDNs) used to deliver content, redundancy and failover protocols, HTTPS-based protocols, and if content is encrypted at rest and in transit. These are all digital security measures that should be accounted for when designing the infrastructure of this type of platform. When executed with care and expertise, it will ensure that your business assets have limited vulnerabilities and are protected from various cyber-attacks. Most of these will be in place as industry standards because it is critical for the security of your business and its assets.
Choose the Right Video Management Platform for Your Business
When choosing the right video management platform for your business, there are several different providers in the space. Each comes with its own pros and cons and its own partners and methods of storing and distributing content from its cloud servers to your users. Remember, regardless of which platform that you are leaning toward, the three key elements to vet are storage and bandwidth, management capabilities, and security.
Warpwire's video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire's reports provide deep insight into how your institution interacts with media.
To see how we can help you better leverage your video content, get in touch with us today!