Event planning has never been a straight forward task. But thanks to the growth and sheer power of social media sites like Facebook, Twitter and LinkedIn, many aspects of the planning process are made much easier forward for us.
Did you know that Twitter alone has around 310 million active users every single month, 24.6% of which are journalists (who could be promoting your next event!).
Many of the newest platforms are made for on-the-go marketing (think Instagram and Snapchat) which have quickly become priority for events professionals, with photo and video being the most shared content today, it’s important to delve into this smartphone culture and utilize it for the success of future events.
The importance of social media for event marketing is more crucial than ever in today’s day and age, and thankfully Maximillion have decided to create a cool superhero themed infographic to demonstrate just how crucial social media is for the event planning process.