Since the beginning of 2020, Zoom has been a powerhouse for virtual meetings, client calls, and essential business communications. Millions of people have leveraged the power of video to strengthen their off-site meeting strategies, including the use of recorded Zoom footage.
Even as the distancing effects of COVID-19 wind down, Zoom recordings continue to be an essential aspect of enterprise video solutions. Understanding how to manage video strategies, particularly within your organization, will help you maintain a competitive edge in a post-pandemic world.
This article will explore a few of the most integral aspects of company video management.
Reasons to Save Zoom Recordings
Since the start of the pandemic, time spent conducting meetings online has skyrocketed. In a recent study, more than 300 million people conduct daily meetings through Zoom, which is an increase of 2,900% from 2019.
Zoom recordings should be saved, documented, and used extensively as a company asset. Their use will change according to the type and size of the meeting in question:
- Client meetings can be kept on file for reference material.
- Video conference moments can be revisited for training purposes.
- Candid conversations offer marketing insights and feedback.
Ultimately, Zoom recordings can be harvested for initiatives in many areas of your organization. That’s why proper storage, transcription, and retrieval are paramount to successful video strategies.
Video Strategies for Zoom Recordings: 10 Enterprise Approaches
Curating recorded Zoom meetings is a challenging development of modern communications. Taking all your needs into account will reduce lag time while organizing important files.
1. Add Extra Transcriptions
Transcriptions, also known as recording text, may take the form of closed captions, post-event text files, or even transcribed documents. Transcripted videos are particularly important for deaf or hard-of-hearing audience members, as well as viewers who may use transcribed material to create reports, curricula, or other forms of content.
Zoom has a feature that allows you to capture some converted text, but it can be messy or hard to follow. Certain video enterprises offer transcribing features that translate dialogue to text with accessibility in mind, providing a built-in searchability function for easy organization.
2. Consider Your Security
According to researchers, more than 35% of professionals are concerned about data breaches in Zoom meetings, calls, and recorded videos. End-to-end encryption errors, Zoom “bombings,” and a vulnerability to CSRF attacks are just a few of Zoom’s on-platform concerns.
Organizations must invest in video strategies that maintain safety as a top priority. Administrators should have access to high-level security tools to keep video content safe and limit access to certain users.
3. Offer Access Control
Not every Zoom recording should be viewed by all members of an organization. Students should not have access to professor meetings, and customers should not be able to view corporate reports without permission. This is where the importance of access control comes in.
You may want multiple people in your organization to have access to Zoom recordings. In this case, saving the file in a cloud-based location rather than a local file will be helpful for cross-team collaborations. Invest in special features that control which groups can access which materials. If possible, set up a revolving security key that is changed at least once per month. This will help negate possible access control breaches within an organization.
4. Track Video Analytics
In some cases, you may need to track the users, the amount of engagement, or the watch time of Zoom recordings. Leveraging video analytics tools is a great way to monitor video reach and performance at the touch of a button.
Invest in video strategies that track KPIs that matter to your business, giving all admins an overview of company-wide interactions with video. Bear in mind that you will need to set metrics up front to prevent future confusion.
5. Integrate with Applications
Privately storing, transcribing, and sharing company Zoom recordings will require you to utilize different applications.
Ensure that your video strategies are capable of integrating with LMS and other tools, making it easy to leverage video hosting platforms. Be sure that your strategy focuses on actual applications, not future or “would-be” integrations that may not serve the organization well.
Understanding Your Needs
Hands-on video management can be time-consuming, expensive, and difficult to organize without outside help. Establishing ongoing video strategies will assist companies with the development of video software distribution plans, among other things.
Managing video strategies in an organization can be simplified with the use of enterprise software, including Warpwire. It’s easy to record, transcribe, and manage videos within learning environments, creating tangible insights about your viewing audience.
Warpwire's video platform provides analytics to help you track media assets, media libraries, and system-wide usage. Designed to explore engagement, Warpwire's reports provide deep insight into how your institution interacts with media.
To see how we can help you better leverage your video content, get in touch with us today!