Apr 19, 2023
Read Time: 3 min
From saving time and money to making events easier to manage, event technology solutions are essential to ensure seamless experiences. Using a holistic solution for management makes it easier for event professionals to reach their objectives.
Event planning technology helps with every stage of the process, including registration, marketing, and post-event follow-up. The best event technology is intuitive and easy to use and enables planners to meet the needs of attendees and speakers to create great experiences for everyone involved.
A great deal of work is involved with planning an event, and event technology helps lessen the burden, taking over many crucial yet repetitive tasks, including registering attendees and handling data analytics.
In this article, we look at how event technology can help your organization maximize the success of your events.
Event planners must wear many hats to pull off a successful event, whether hybrid, online, or in person. Task automation reduces demands on event planners and their teams, enabling them to focus on creative tasks, such as developing ways to showcase the brand and highlight how it’s different from the competition.
Performing all these tasks manually would be time-consuming and inefficient. Fortunately, advances in technology have made that unnecessary. Event software automates various processes, including event creation, marketing, and registration.
These solutions give planners the tools to automate pre-event engagement. For example, they can use marketing automation to promote an event by sending out personalized emails to attendees, scheduling the frequency that promotional emails are sent, and sending event reminders to attendees.
Event technology solutions also automate labor-intensive processes like data analysis by providing real-time analytics to track event metrics.
Keeping attendees engaged is an essential part of the event planning process and one of the biggest challenges. A comprehensive event technology solution has a positive impact on attendee engagement at all stages of the event planning process—before, during, and afterward. It helps build excitement among attendees by sending automated emails after registration and continuing to engage them leading up to the event. This technology also has interactive tools like an e-poster gallery that makes information about the event more accessible to attendees and creates a more personalized experience.
We live in an increasingly connected world where the average person spends almost five hours using mobile apps daily. Chances are high that most of your attendees check their phones several times a day, making an app one of the easiest ways to connect with them.
An event app provides all sorts of information that attendees need, including scheduling, floor plans, attendance guides, speaker profiles, venue maps, and social networking features. It also helps event planners stay organized and deliver the best possible experience for attendees.
Furthermore, an event planning app makes the registration process seamless and enables attendees to keep up to date with what's happening with the event. Attendees can use it to ask questions, take notes, respond to live questions and polls, and connect with others.
From creating a website to checking in attendees, controlling costs is often top of mind when planning an event. Event planners have traditionally outsourced various parts of the process, such as marketing and website design and maintenance, to third parties or have relied on different unintegrated software and applications to perform these tasks.
Event technology eliminates the need to rely on third-party and disparate software solutions to achieve event planning goals, giving planners complete control over the event and cutting out the intermediary. These solutions help save money by streamlining all these processes while ensuring that events run smoothly.
Analytics provide a window into how your event is unfolding and enable you to make informed decisions and adjustments to ensure its success. With event technology solutions, you can track key metrics at all stages to gain insights and spot trends that can help you make decisions and improve your event.
You can track click-through and open rates during the registration process and retrieve information on attendees. You can also use this technology in real time to generate reports and get a read on audience engagement.
These advanced analytic tools help you uncover information related to audience behavior that can be useful in planning future events. When you want more details to make improvements, you can leverage data analytics to find opportunities to increase performance and identify the factors contributing to attendee satisfaction.
Event planners have to manage many different moving parts. Event technology solutions provide these professionals with the tools and data to increase attendee engagement, streamline workflows, and make adjustments to ensure the event’s success.
Here at Cadmium, we make it easy for event organizers to deliver seamless, memorable event experiences to attendees and manage speakers, exhibitors, and all their associated assets. To see how we can help you simplify your event organization, reach out to our expert team today!